Nova vs AISDR: Why Human-Level AI Sales Wins Over Automation

January 2025
AI SDR, B2B

In today’s fast-moving world of AI-powered sales, businesses are looking for the most advanced, intelligent, and effective solutions to drive revenue, automate outreach, and engage prospects at scale.

Two platforms stand out in the AI sales space: Nova and AISDR. But they take very different approaches.

AISDR is an AI automation tool for outbound sales.
Nova is the first human-level AI salesperson, designed to think, learn, and sell like a top-performing sales professional.

So, which one is better? And why is Nova the clear winner?

1. Human-Level AI vs. Rule-Based Automation

AISDR focuses on automation, executing outreach tasks like email follow-ups and LinkedIn messages based on pre-set rules.

But automation alone doesn’t drive real sales.

Nova is more than just automation—she is a human-level AI salesperson. Unlike rigid AI systems, Nova:
✅ Learns and adapts like a real sales professional
✅ Understands context and nuance in sales conversations
✅ Creates hyper-personalised messaging based on deep insights
✅ Engages across multiple channels with a strategic approach

This means Nova doesn’t just execute tasks—she thinks and strategises like a high-performing human salesperson.

2. Personalisation That Feels Truly Human

AISDR, like most AI automation tools, follows a traditional script-based model, meaning:
🚫 Outreach can feel robotic and templated
🚫 Emails and messages lack deep personalisation
🚫 Engagement feels transactional, not conversational

Nova, on the other hand, is designed to understand and replicate human interactions. She learns from:

Company-specific data (your product, ICP, messaging)
Sales conversations (emails, calls, CRM data)
User preferences (salesperson’s tone and voice)

🔊 AI-Generated Voice Notes – Nova goes beyond text-based interactions by sending voice messages in the salesperson’s own voice. By recording and analysing the user’s voice, Nova can generate realistic AI-powered LinkedIn voice notes.

This means that instead of sending generic messages, Nova delivers personalised, human-like engagement—something AISDR simply cannot do.

3. Real Intelligence: The 4 Levels of Nova’s Learning

AISDR’s AI follows basic automation workflows, but automation alone doesn’t close deals—intelligence does.

Nova is trained across four levels:
🟢 Level 1 (Launched-Level AI) – 65+ years of sales and marketing expertise baked into her core
🟢 Level 2 (Customer-Level AI) – Learns everything about your company, product, and competitors
🟢 Level 3 (User-Level AI) – Adapts to individual salespeople’s tone, preferences, and messaging style
🟢 Level 4 (Campaign-Level AI) – Optimises outreach for each sales campaign dynamically

AISDR lacks this deep multi-layered intelligence. Without it, its AI remains surface-level, unable to truly sell like a human.

4. Multi-Channel Sales Execution

AISDR primarily focuses on email automation, with some LinkedIn integration.

Nova is a true multi-channel AI salesperson, handling:
✅ Emails – Fully personalised, intelligent sequences
✅ LinkedIn messages & voice notes – Engaging prospects in a human-like way
✅ Calling – With built-in VoIP for real conversations
✅ Reporting & analytics – Understanding what works and optimising over time

This means Nova doesn’t just execute sales tasks—she continuously improves them, something AISDR’s static automation can’t match.

5. Revenue Attribution & AI-Driven Decision Making

One of Nova’s biggest advantages over AISDR is real-time revenue attribution.

Nova doesn’t just send messages—she tracks impact and optimises accordingly.

Which leads convert?
Which messages work best?
Which sales activities generate the highest ROI?

AISDR lacks this level of analytics and learning, making it difficult for sales teams to refine their outreach.

6. Cost vs. Value: Nova Delivers More for Less

AISDR charges per contact, making it costly as outreach scales. You pay more but without true intelligence.

Nova’s pricing is based on human-level AI capabilities, not just automation volume:
✅ Flat pricing model
✅ Unlimited scalability
✅ Built-in CRM and marketing automation integration

Why pay for rigid automation when you can get human-level AI sales execution? Nova offers far greater value than AISDR while providing a more advanced and intelligent AI sales solution.

7. Launched vs. AISDR: The Platform Matters

Nova is part of Launched, an AI-powered sales & marketing ecosystem.

Unlike AISDR, which is just an outbound sales automation tool, Launched offers:
✅ AI-powered lead generation
✅ Multi-channel ABM execution
✅ Marketing automation
✅ AI-driven revenue attribution

With Launched + Nova, businesses get end-to-end revenue growth, not just cold outreach.

AISDR? It’s just another AI automation tool—good for outreach but lacking true AI intelligence, multi-channel execution, and deep learning capabilities.

Final Verdict: Nova Wins

When comparing Nova vs AISDR, the winner is clear.

🔵 AISDR = Basic AI automation for outbound sales
🔵 Nova = Human-level AI salesperson that learns, adapts, and drives revenue

Nova is the most advanced AI-powered salesperson on the market, and with Launched’s full-stack sales and marketing platform, she outperforms AISDR in every way.

If you’re looking for real AI intelligence, not just automation, Nova is the only choice.

🚀 Ready to transform your sales with human-level AI? Book a demo with Nova today.