Intent data is quickly becoming one of the most powerful tools in the Account-Based Marketing (ABM) toolkit. By leveraging the power of intent data, marketers can gain insights into their target accounts and develop more effective ABM strategies. Here’s how unlocking the power of intent data can take your ABM strategy to the next level.

Anecdote

John, a B2B marketer, was looking for a way to increase the effectiveness of his ABM campaigns. He had been using traditional methods such as email and direct mail, but he was having trouble getting his message across to his target accounts. After doing some research, John discovered intent data and realized it could be the key to unlocking the power of his ABM strategy.

Stats

According to recent research, intent data can increase the effectiveness of ABM campaigns by up to 30%. In addition, intent data can help marketers better understand their target accounts, allowing them to tailor their messaging and increase the likelihood of a successful engagement.

Lists

Here are some of the ways intent data can help you take your ABM strategy to the next level:

• Identify target accounts that are actively researching solutions related to your product or service
• Gain insights into the topics and trends that are most important to your target accounts
• Create more effective messaging and content tailored to the interests of your target accounts
• Increase the likelihood of successful engagements with your target accounts

Case Studies

John used intent data to identify target accounts that were actively researching solutions related to his product. He then used this data to create more effective messaging and content tailored to the interests of his target accounts. As a result, John was able to increase the effectiveness of his ABM campaigns by up to 30%.

Another B2B marketer, Jane, used intent data to gain insights into the topics and trends that were most important to her target accounts. She then used this data to create more effective messaging and content tailored to the interests of her target accounts. As a result, Jane was able to increase the effectiveness of her ABM campaigns by up to 25%.

Conclusion

By unlocking the power of intent data, marketers can gain valuable insights into their target accounts and develop more effective ABM strategies. From identifying target accounts to creating more effective messaging and content, intent data can help marketers take their ABM strategies to the next level.