As account-based marketing (ABM) continues to gain traction in the B2B space, savvy marketers are looking for ways to supercharge their ABM strategies. One powerful tool that is often overlooked is intent data. Intent data can provide valuable insights into the buying behavior of target accounts, allowing marketers to better understand their prospects and tailor their messaging to their needs.

Intent data is generated when a prospect visits a website, reads an article, or downloads a white paper. By tracking these activities, marketers can gain valuable insights into what their prospects are interested in and how they are engaging with their content. This data can then be used to tailor marketing messages and campaigns to the specific needs of each account.

The benefits of using intent data to inform ABM strategies are clear. Here are just a few of the ways that intent data can help you supercharge your ABM strategy:

1. Increase Account Engagement: Intent data can help you identify which accounts are actively engaging with your content, allowing you to focus your efforts on those that are most likely to convert.

2. Target the Right Accounts: Intent data can help you identify which accounts are most likely to be interested in your product or service, allowing you to target them with tailored messaging.

3. Personalize Messaging: Intent data can help you create more personalized messaging that resonates with each account.

4. Measure Results: Intent data can help you measure the success of your ABM campaigns, allowing you to make adjustments as needed.

Case studies have shown that using intent data to inform ABM strategies can have a significant impact on results. For example, one company used intent data to identify which accounts were engaging with their content and then targeted them with tailored messaging. As a result, they saw a 32% increase in conversions.

In addition, a recent survey found that 79% of marketers who use intent data to inform their ABM strategies report an increase in engagement and conversions.

Using intent data to inform your ABM strategy can be a powerful tool for driving results. By understanding the buying behavior of your target accounts, you can create more personalized messaging that resonates with them and increase engagement and conversions. With the right approach, intent data can help you supercharge your ABM strategy and drive better results.