The power of intent data is a valuable tool for B2B marketers looking to supercharge their account-based marketing (ABM) strategies. By understanding the digital body language of target accounts, marketers can create more personalized and effective ABM campaigns that drive better results.

What is Intent Data?

Intent data is the digital body language of target accounts. It is a form of predictive analytics that captures and interprets the online activities of prospects and customers to identify their interests and buying intent. Intent data is gathered from a variety of sources, including web browsing activity, content downloads, search engine queries, and social media interactions.

The Benefits of Intent Data

Intent data can provide B2B marketers with a wealth of valuable insights that can be used to inform and improve their ABM strategies. Here are some of the key benefits of using intent data:

1. More targeted account selection: Intent data can help marketers identify and prioritize the accounts that are most likely to convert. This allows marketers to focus their efforts on the accounts that are most likely to generate revenue.

2. Improved personalization: Intent data can be used to create more personalized ABM campaigns that are tailored to the interests and needs of each target account.

3. Increased ROI: By leveraging intent data, marketers can create more effective ABM campaigns that drive better results.

Case Studies

Intent data has been used by a number of companies to improve their ABM strategies. Here are a few examples of how intent data has been used to supercharge ABM campaigns:

1. A B2B software company used intent data to identify and prioritize the accounts that were most likely to convert. By targeting these accounts with personalized ABM campaigns, the company was able to increase its revenue by 30%.

2. A B2B services company used intent data to create more targeted and personalized ABM campaigns. This resulted in a 40% increase in the number of accounts that converted.

3. A B2B manufacturing company used intent data to identify the accounts that were most likely to convert. By targeting these accounts with personalized ABM campaigns, the company was able to increase its revenue by 20%.

Conclusion

Intent data is a powerful tool for B2B marketers looking to supercharge their ABM strategies. By understanding the digital body language of target accounts, marketers can create more personalized and effective ABM campaigns that drive better results. With the right intent data, B2B marketers can create more targeted and personalized ABM campaigns that result in increased ROI.