Intent data has become a powerful tool for marketers to drive successful account-based marketing (ABM) strategies. With intent data, marketers can gain insight into the interests and behaviors of their target accounts, allowing them to create personalized experiences that are more likely to convert.

In today’s digital-first world, intent data has become a must-have for ABM strategies. It provides a deep understanding of the interests and behaviors of target accounts, enabling marketers to create personalized experiences that are more likely to convert. By leveraging intent data, marketers can gain an edge over their competitors and increase their chances of success.

Anecdote:

Take the example of a B2B software company that was looking to increase their sales pipeline. They used intent data to identify which accounts were actively researching their product and then tailored their outreach to those accounts. By leveraging intent data, they were able to create personalized experiences that resonated with their target accounts and ultimately increase their sales pipeline.

Stats:

Recent studies have shown that companies that use intent data in their ABM strategies are more likely to achieve their goals. According to a study by Demandbase, companies that use intent data are 4x more likely to hit their sales targets and 2x more likely to increase their average deal size.

Lists:

Here are some of the ways that intent data can help you create a winning ABM strategy:

• Identify target accounts that are actively researching your product or service
• Personalize outreach to target accounts based on their interests and behaviors
• Monitor the interests and behaviors of target accounts to identify new opportunities
• Create personalized experiences that are more likely to convert

Case Studies:

One of the best ways to understand the power of intent data is to look at case studies of companies that have used it to drive successful ABM strategies. For example, in 2019, a B2B software company used intent data to identify target accounts that were actively researching their product. They then tailored their outreach to those accounts, resulting in a 20% increase in their sales pipeline.

Another example is a B2B marketing agency that used intent data to identify target accounts that were interested in their services. They then created personalized experiences for those accounts, resulting in a 30% increase in their sales pipeline.

Conclusion:

Intent data is a powerful tool for marketers to drive successful ABM strategies. By leveraging intent data, marketers can gain insight into the interests and behaviors of their target accounts, allowing them to create personalized experiences that are more likely to convert. With intent data, marketers can gain an edge over their competitors and increase their chances of success.