As a recent poll on my LinkedIn page showed, 67% of people believe that growing their sales pipeline will be their most important task in 2023. And I couldn’t agree more. But let’s be honest, building a sales pipeline isn’t exactly a walk in the park, it’s often seen as a necessary evil, a means to an end. But, what if I told you that there are some less conventional methods to approach pipeline building? And even better, what if I told you that AI and automation can play a big role in building pipeline at scale?