Partner programs can be one of the most lucrative marketing investments for any business. A successful partner program can drive more leads, boost sales, increase market share and create ancillary revenue streams. The key to success is having a well-defined and well-executed partner program strategy. Leading channel teams across the globe have developed unique strategies to build and run successful partner programs. In this article, you’ll learn the best practices used by these teams to create successful programs and create meaningful partnerships. Whether you’re just getting started with a partner program or looking to optimize an existing one, these strategies can help you turn your partner program into a revenue-generating engine.