Intent data is quickly becoming an essential component of any successful account-based marketing (ABM) strategy. This data helps marketers identify the most engaged prospects and create highly personalized campaigns that target their specific needs. With intent data, marketers can understand which topics their prospects are researching, what content they’re consuming, and what products they’re interested in.

The benefits of using intent data for ABM are clear. According to research from Forrester, companies that use intent data for ABM are able to increase the number of deals closed by up to 40%. In addition, intent data can help marketers better understand their prospects’ needs and create campaigns that are tailored to their interests.

Here are some of the key benefits of using intent data for ABM:

1. Increased personalization: Intent data helps marketers create more personalized campaigns that are tailored to the interests of their prospects. By understanding what content they’re consuming and what topics they’re researching, marketers can create campaigns that are more likely to resonate with their prospects.

2. Improved targeting: Intent data can help marketers identify the most engaged prospects and target them with highly personalized campaigns. This allows marketers to focus their efforts on the prospects that are most likely to convert.

3. Increased ROI: By using intent data, marketers can create campaigns that are more likely to convert. This can lead to higher ROI and more successful ABM campaigns.

Case studies demonstrate the power of intent data for ABM. For example, a B2B software company used intent data to identify the most engaged prospects and create personalized campaigns that targeted their specific needs. As a result, the company was able to increase their conversion rate by 25%.

In conclusion, intent data is a must-have for any successful ABM strategy. By understanding what content their prospects are consuming and what topics they’re researching, marketers can create highly personalized campaigns that are more likely to convert. With intent data, marketers can increase their ROI and create campaigns that are tailored to the interests of their prospects.