Intent data is a powerful tool for B2B marketers looking to drive higher return on investment (ROI). By leveraging intent data, marketers can gain insight into the interests and behaviors of their target audiences, allowing them to better tailor their ABM strategies and create more personalized campaigns.

For B2B marketers, intent data can be used to inform the entire ABM process, from prospecting to nurturing and beyond. By understanding the intent signals of their target accounts, marketers can create more targeted campaigns that are more likely to resonate with their audiences.

Anecdote

Take the example of a B2B software company looking to increase ROI from their ABM campaigns. By leveraging intent data, the company was able to identify the topics and content that their target accounts were interested in. Armed with this knowledge, the company was able to create more personalized campaigns that resonated with their target accounts, resulting in a higher ROI.

Stats

Recent studies have shown that leveraging intent data can have a significant impact on ROI. According to one study, B2B marketers who used intent data saw an average ROI of 8.5x, compared to 4.2x for those who did not.

Lists

Here are some ways that B2B marketers can incorporate intent data into their ABM strategies:

• Identify target accounts: Use intent data to identify the accounts that are most likely to be interested in your product or service.

• Create personalized campaigns: Leverage intent data to create more personalized campaigns that are tailored to the interests of your target accounts.

• Track engagement: Monitor the engagement of your target accounts to understand how they are interacting with your content.

• Adjust campaigns: Use the insights gained from tracking engagement to adjust your campaigns and ensure that they are resonating with your target accounts.

Case Studies

A great example of how intent data can be used to drive higher ROI is the case of a B2B software company. By leveraging intent data, the company was able to identify the topics and content that their target accounts were interested in. Armed with this knowledge, the company was able to create more personalized campaigns that resonated with their target accounts, resulting in a higher ROI.

Overall, intent data can be a powerful tool for B2B marketers looking to drive higher ROI from their ABM campaigns. By leveraging intent data, marketers can gain insight into the interests and behaviors of their target audiences, allowing them to create more personalized campaigns that are more likely to resonate with their audiences.