Hey AEs: Need to Create Pipeline? 4 Tricks to Try

Are you an Account Executive (AE) looking to create a pipeline of leads? It can be a daunting task, but with the right tricks and strategies, you can make it happen. Here are four tricks to try that will help you create a pipeline of leads and close more deals.

1. Leverage Your Network

The first trick to creating a pipeline of leads is to leverage your network. You already have a network of contacts that you can tap into. Reach out to your contacts and ask them if they know anyone who might be interested in your product or service. You can also use social media to reach out to your contacts and ask them to share your message with their networks.

For example, one AE used LinkedIn to reach out to her contacts and ask them to share her message with their networks. She was able to generate a lot of leads and close several deals as a result.

2. Attend Networking Events

The second trick to creating a pipeline of leads is to attend networking events. Networking events are a great way to meet potential customers and build relationships. You can also use these events to learn more about the industry and stay up to date on the latest trends.

For example, one AE attended a networking event and was able to meet several potential customers. She was able to build relationships with them and eventually close several deals.

3. Use Cold Calling

The third trick to creating a pipeline of leads is to use cold calling. Cold calling can be a great way to reach out to potential customers and introduce them to your product or service. You can also use cold calling to follow up with leads that you have already generated.

For example, one AE used cold calling to follow up with leads that she had generated from her network and from attending networking events. She was able to close several deals as a result.

4. Utilize Referrals

The fourth trick to creating a pipeline of leads is to utilize referrals. Referrals are a great way to generate leads and close more deals. Ask your existing customers if they know anyone who might be interested in your product or service. You can also offer incentives to your customers for referring new customers.

For example, one AE offered a discount to her existing customers for referring new customers. She was able to generate a lot of leads and close several deals as a result.

Conclusion

Creating a pipeline of leads can be a daunting task, but with the right tricks and strategies, you can make it happen. Leverage your network, attend networking events, use cold calling, and utilize referrals to generate leads and close more deals. With these four tricks, you can create a pipeline of leads and close more deals.