Artificial intelligence (AI) has revolutionised the way businesses approach sales and marketing. In today’s hyper-competitive landscape, companies are turning to AI-powered platforms to streamline processes, improve lead generation, and drive revenue. Among the top contenders are Launched’s Nova and Artisan’s Ava, both promising cutting-edge solutions for sales automation. However, when we take a closer look, Nova emerges as the superior choice, offering unmatched functionality, flexibility, and scalability. Here’s an in-depth look at why Nova is redefining the Martech landscape and leaving Artisan in the dust.
The Changing Face of Martech
Martech has evolved from simple automation tools to sophisticated ecosystems that combine AI, intent data, and revenue attribution. Today’s businesses demand solutions that not only automate repetitive tasks but also deliver meaningful insights, personalised outreach, and measurable ROI. Artisan’s Ava and Launched’s Nova both cater to this need, but the similarities end there. Nova is more than an AI assistant—it’s a comprehensive platform built to address the unique challenges faced by sales and marketing teams.
A Deep Dive into Nova’s Multi-Level Training
Nova’s greatest strength lies in her four-level training system, a feature that sets her apart from Artisan’s Ava. While Artisan focuses on automating outbound sales tasks like lead discovery and email sequences, Nova adopts a holistic approach to learning and personalisation.
- Company Level Training
Nova is trained on your company’s mission, brand guidelines, product offerings, and competitors. This ensures she understands the nuances of your business and can represent it authentically in all communications. - Customer Level Training
Nova ingests customer-specific data, such as sales call transcripts, pricing documents, and marketing materials. This enables her to anticipate objections, address common queries, and tailor outreach to resonate with specific audience segments. - User Level Training
Nova learns the tone, style, and preferences of the individual salesperson she represents. By mimicking their communication style, Nova ensures a seamless and personal interaction with prospects. For example, Nova can use Eleven Labs’ technology to send LinkedIn voice notes in the salesperson’s actual voice—something Artisan’s Ava cannot do. - Campaign Level Training
Finally, Nova adapts to the unique requirements of each campaign, whether it’s a product launch, event promotion, or special offer. This multi-level training ensures that Nova is always relevant, effective, and deeply personalised.
Personalised Multi-Channel Outreach
Nova’s ability to engage prospects across multiple channels is unmatched. While Artisan’s Ava focuses primarily on emails and LinkedIn outreach, Nova goes further, integrating voice notes, dynamic LinkedIn messaging, and personalised email campaigns. Here’s how Nova excels in each channel:
- Email: Nova crafts emails that are hyper-personalised, leveraging intent data and customer insights to address specific pain points and offer tailored solutions. Her emails are designed to spark interest, nurture leads, and drive conversions.
- LinkedIn: Nova uses intelligent LinkedIn messaging to connect with prospects at the right time, delivering messages that feel human and authentic.
- Voice Notes: Using Eleven Labs technology, Nova can send voice notes in the salesperson’s real voice, adding a personal touch that builds trust and engagement.
This multi-channel capability not only increases engagement rates but also ensures a consistent customer experience across platforms.
Dynamic Reply Handling: A Game-Changer
Handling replies is where many AI solutions fall short. Artisan’s Ava relies on pre-programmed templates, which can feel robotic and impersonal. Nova, on the other hand, uses advanced AI to dynamically respond to replies, learning from each interaction to improve over time. Whether a prospect expresses interest, raises an objection, or needs more information, Nova crafts thoughtful, context-aware responses that keep the conversation moving forward.
Nova’s reply-handling capabilities are particularly powerful when combined with her multi-level training. For example:
- If a prospect asks a pricing question, Nova can reference the company’s specific pricing structure.
- If a lead expresses interest in a competitor, Nova can highlight your product’s unique advantages, thanks to her deep understanding of competitors.
Revenue Attribution and Intent Data: Insights That Drive Results
In today’s data-driven world, understanding where revenue comes from is crucial. Nova goes beyond basic lead scoring by integrating intent data and revenue attribution, giving businesses a clear picture of what’s working and what isn’t. This feature is a significant advantage over Artisan’s Ava, which lacks robust revenue attribution capabilities.
Nova’s system analyses customer behaviours, identifies high-priority leads, and connects marketing efforts directly to revenue. This means your team can focus on what matters most—closing deals and driving growth.
Seamless Integration with Martech Stacks
One of Nova’s key strengths is her ability to integrate seamlessly with existing Martech stacks. She works effortlessly with tools like HubSpot, Salesforce, and other CRM platforms, enhancing workflows and ensuring data consistency. Artisan, on the other hand, operates as a standalone platform, which can be limiting for businesses that rely on diverse tools.
Global Reach and Scalability
Unlike Artisan, which has limitations in geographic functionality (e.g., website traffic identification is restricted to the US), Nova offers global capabilities. She’s designed to scale with your business, whether you’re a startup or a large enterprise. This makes Nova an ideal choice for companies looking to expand their reach and grow their revenue.
Key Competitive Advantages of Nova
- Comprehensive Training: Nova’s multi-level training system ensures she delivers deeply personalised and effective communication.
- Multi-Channel Outreach: Nova excels in email, LinkedIn, and voice communication, creating a seamless customer journey.
- Dynamic Reply Handling: Nova’s real-time, context-aware replies keep prospects engaged and move conversations forward.
- Revenue Attribution: By linking marketing activities directly to revenue, Nova provides actionable insights that improve ROI.
- Seamless Integration: Nova works with leading CRM platforms, enhancing existing workflows and making adoption effortless.
- Global Capabilities: Nova supports businesses worldwide, unlike Artisan, which has geographic limitations.
Why Nova is the Future of Martech
Launched’s Nova isn’t just an AI assistant—it’s a transformative solution for sales and marketing teams. By combining advanced AI training, multi-channel outreach, and data-driven insights, Nova empowers businesses to achieve more with less. Whether you’re a small business looking to scale or an enterprise aiming to optimise your Martech stack, Nova is the clear choice.
Stop settling for less. Discover how Nova can revolutionise your sales and marketing efforts today.